Latest on HCP Marketing

December 16, 2020 | John Spingler
We know from neuroscience that the state of mind is critical to the receiver of a message...
December 16, 2020 | Jiten Jain
Point of Care advertising is a healthcare marketing strategy that was traditionally applied...
December 8, 2020 | Kamya Elawadhi
Marketing is all about creativity. It is about how one can align their products and services with...
December 8, 2020 | Jiten Jain
Today's world is moving at an alarming rate - new technologies, faster methods, quick fixes...
December 7, 2020 | Varun Hasija
Earlier in January 2020, Google announced its plans to phase out support for 3rd party...
December 7, 2020 | Kanchan Dass
Pharmaceutical marketing is like any other kind of marketing. The only difference here is...
November 17, 2020 | Daleep Manhas
From the early days of the printing press, radio, and billboards that enabled ads to circulate...
November 17, 2020 | Scott Greenstone
The past 8 years have seen a rise in Point of Care platforms being used for marketing purposes by...
August 28, 2020 | Daleep Manhas
Based on a research done with over 9546 Physicians from 22 markets and review of secondary...
May 12, 2020 | Daleep Manhas
Telemedicine saw remarkable growth post COVID-19 outbreak; it is time industry players look for innovative ways of carving...
January 24, 2020 | Harshit Jain
The rules which govern the engagement of pharmaceutical companies with HCPs are changing beyond recognition, forcing companie...
November 25, 2019 | Varun Hasija
According to a report from AccessMonitor™, the number of “rep-accessible” physicians – those who grant access to more than...
November 19, 2019 | Jeril Jacob
By their very nature, endemic advertising yields high ROI. It’s only to be expected as endemic advertising is about placing...
November 19, 2019 | Harshit Jain
According to this comprehensive report, the spend on medical marketing expanded substantially between 1997 through 2016, to...
October 1, 2019 | Varun Hasija
Healthcare Professionals (HCPs) always look for reliable and detailed information about the effectiveness of a drug and its...
October 1, 2019 | Kamya Elawadhi
Here is the pressing issue: healthcare practitioners (HCPs) are getting busier by the day leaving little or no face-ti...
July 21, 2019 | Jeril Jacob
Machine learning algorithms are detecting signs of depression in young kids. Cardiac arrest is being predicted. Health chatbots are answering...
June 23, 2019 | Kamya Elawadhi
“A picture paints a thousand words, but the video shows a thousand pictures.” If you want to capture someone’s attention, show them a video. If you...
Home > Blog
Pharmaceutical Drug Marketing: Strategies and Tactics to Implement20201219063214

Pharmaceutical Drug Marketing: Strategies and Tactics to Implement

December 19, 2020Uncategorized
Kanchan DassDirector - Marketing & Communications MediaPharmaceutical marketing is like any other kind of marketing. The only...
Cookie Apocalypse – What does it mean for Publishers?20201219062946

Cookie Apocalypse – What does it mean for Publishers?

December 19, 2020Uncategorized
Varun HasijaDirector - Product DevelopmentEarlier in January 2020, Google announced its plans to phase out support for 3rd pa...
Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?20201219062705

Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?

December 19, 2020Uncategorized
Jiten JainDirector – Sales & PartnershipsToday's world is moving at an alarming rate - new technologies, faster methods, quic...
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore20201219062504

5 Reason Why Marketing to Physicians Is Not a Challenge Anymore

December 19, 2020Uncategorized
Kamya ElawadhiVice PresidentMarketing is all about creativity. It is about how one can align their products and services with...
Why are pharma brands moving towards point of care advertising?20201219062245

Why are pharma brands moving towards point of care advertising?

December 19, 2020Uncategorized
Jiten JainDirector – Sales & PartnershipsPoint of Care advertising is a healthcare marketing strategy that was traditionally ...
Making Optichannel Marketing Real (In Real Time)20201219061926

Making Optichannel Marketing Real (In Real Time)

December 19, 2020Uncategorized
John SpinglerDirector - Brand & Agency Partnerships- SalesWe know from neuroscience that the state of mind is critical to the...
A Complete Guide To Programmatic Marketing Platform20201119095319

A Complete Guide To Programmatic Marketing Platform

November 19, 2020Uncategorized
Daleep Manhas Co-founder & EVP-Partnerships From the early days of the printing press, radio, and billboards that enable...
Alleviating Concerns About Advertising on Point of Care Platforms20201117085015

Alleviating Concerns About Advertising on Point of Care Platforms

November 17, 2020Uncategorized
Scott Greenstone Director, Point of Care The past 8 years have seen a rise in Point of Care platforms being used for marketin...
UNDERSTANDING ARCHETYPES: WHO EXACTLY IS BEHIND THAT WHITE COAT?20200828070720

UNDERSTANDING ARCHETYPES: WHO EXACTLY IS BEHIND THAT WHITE COAT?

August 28, 2020Uncategorized
UNDERSTANDING ARCHETYPES: WHO EXACTLY IS BEHIND THAT WHITE COAT? Based on a research done with over 9546 Physicians from 22 m...
The New Normal of Consulting Doctors Online20200512113109

The New Normal of Consulting Doctors Online

May 12, 2020Blog
Daleep Manhas Co-founder & EVP-Partnerships Telemedicine saw remarkable growth post COVID-19 outbreak; it is time indust...
The Role of Personalized Communication in HCP Marketing Tactics20200124082222

The Role of Personalized Communication in HCP Marketing Tactics

January 24, 2020Blog
Harshit Jain Founder & CEO The rules which govern the engagement of pharmaceutical companies with HCPs are changing beyo...
Understanding the Hottest Topic in HCP Media: Programmatic Marketing Platforms20191125080149

Understanding the Hottest Topic in HCP Media: Programmatic Marketing Platforms

November 25, 2019Blog
Varun HasijaDirector - Product DevelopmentAccording to a report from AccessMonitor™, the number of “rep-accessible” physician...
Five Things that Endemic Publishers in Healthcare can gain with Doceree20191119120748

Five Things that Endemic Publishers in Healthcare can gain with Doceree

November 19, 2019Blog
Jeril Jacob Director of Engineering By their very nature, endemic advertising yields high ROI. It’s only to be expected as en...
How is Doceree addressing these 5 Challenges in marketing to Healthcare Professionals?20191119120059

How is Doceree addressing these 5 Challenges in marketing to Healthcare Professionals?

November 19, 2019Blog
Harshit Jain Founder & CEO According to this comprehensive report, the spend on medical marketing expanded substantially...
10 Emerging Trends in HCP Marketing in 201920191001105246

10 Emerging Trends in HCP Marketing in 2019

October 1, 2019Blog
Varun Hasija Director – Product Development Healthcare Professionals (HCPs) always look for reliable and detailed infor...