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Kanchan DassDirector - Marketing & Communications MediaPharmaceutical marketing is like any other kind of marketing. The only difference here is, this...
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Varun HasijaDirector - Product DevelopmentEarlier in January 2020, Google announced its plans to phase out support for 3rd party cookies in Chrome by ...
Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?20201219062705
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Jiten JainDirector – Sales & PartnershipsToday's world is moving at an alarming rate - new technologies, faster methods, quick fixes - the list is end...
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore20201219062504
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Kamya ElawadhiVice PresidentMarketing is all about creativity. It is about how one can align their products and services with that of the targetmarket...
Why are pharma brands moving towards point of care advertising?20201219062245
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Jiten JainDirector – Sales & PartnershipsPoint of Care advertising is a healthcare marketing strategy that was traditionally applied to waiting rooms,...
Making Optichannel Marketing Real (In Real Time)20201219061926
Making Optichannel Marketing Real (In Real Time)
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John SpinglerDirector - Brand & Agency Partnerships- SalesWe know from neuroscience that the state of mind is critical to the receiver of a message. F...
A Complete Guide To Programmatic Marketing Platform20201119095319
A Complete Guide To Programmatic Marketing Platform
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Daleep Manhas Co-founder & EVP-Partnerships From the early days of the printing press, radio, and billboards that enabled ads to circulate widely...
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Scott Greenstone Director, Point of Care The past 8 years have seen a rise in Point of Care platforms being used for marketing purposes by Pharmaceuti...
UNDERSTANDING ARCHETYPES: WHO EXACTLY IS BEHIND THAT WHITE COAT?20200828070720
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UNDERSTANDING ARCHETYPES: WHO EXACTLY IS BEHIND THAT WHITE COAT? Based on a research done with over 9546 Physicians from 22 markets and review of seco...
